How can ignore mentioning the Beijing 2008 logo… it is hand drawn after all. I'm not sure what to think of it, I guess I'll have to see how the whole system works out while I watch endless hours of TV coverage. I found the conceptual reasoning behind the symbol, all I can think is that this project must've been both a graphic designer's dream and nightmare.
I also found these secondary marks, which, if I imagine them without the type I think are rather beautiful. There's a lot more to the graphic system… which includes some cartoon mascots. ha.
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